Are you an Australian looking to reach out to your local audience? TikTok is the place for you! With over 2 billion video downloads as of April 2021, this relatively new social media platform has become a major source of entertainment and engagement in Australia. From generating hype around upcoming events and products to connecting with fans on an emotional level, TikTok provides endless opportunities for businesses to make their mark and drive home their message.
But without the right strategy in place, it’s easy for brands to slip up – so here are our top tips for reaching out successfully:
1. Understand Your Audience
Before creating content for TikTok, it's essential to understand your audience's interests and preferences. TikTok's unique algorithm means that each user's "For You Page" is different, based on their activity and preferences.
To create content that resonates with your target audience, you need to research their interests and understand their behaviour on the platform. Use the app's analytics to identify which demographics are engaging with your content and which videos are performing well. This data will help you tailor your content to your audience's preferences and increase engagement.
2. Keep It Short and Sweet
TikTok's short-form video format presents a unique challenge for businesses. However, it also provides an opportunity to create engaging content that captures viewers' attention. Keep your videos short, usually around 15 seconds, and focus on the message you want to communicate. Many successful videos on the platform use trends and challenges to engage with viewers. Using a popular soundtrack or filter can also increase your video's success.
3. Be Authentic
TikTok users value authenticity and relatability, so it's crucial to create content that reflects your brand's values and personality. Be creative and experimental with your videos, but don't sacrifice authenticity for novelty. Users can spot inauthenticity, and it can harm your brand's reputation. Always ensure that your content aligns with your brand's voice and values, and avoid promoting messages that could be seen as tone-deaf or insensitive.
4. Leverage Influencer Marketing
As with other social media platforms, influencer marketing can be a valuable tool to reach new audiences. Identify TikTok influencers who align with your brand's values and niche and collaborate with them to create sponsored content. This approach can help you reach new audiences who are already engaged with trusted influencers. Ensure that sponsored content is clearly marked and that your influencer partner's content aligns with your brand's values and messaging.
5. Engage With Your Audience
TikTok is all about community and engagement. To build a successful presence on the platform, you need to engage with your audience and build a loyal following. Respond to comments on your videos and use the app's "Duet" and "Stitch" features to interact with users and participate in trending challenges. Additionally, consider running contests or giveaways to encourage user-generated content and increase engagement.
TikTok can be an incredibly powerful platform to reach younger audiences and build brand awareness. However, creating a successful TikTok strategy requires a deep understanding of your audience's preferences and behaviour on the platform. Use these tips to create compelling content that resonates with your Australian audience, and don't be afraid to experiment and engage with your viewers. Building a loyal following on TikTok takes time, but with persistence and creativity, you can create a successful presence on the platform.
Kaya Services can be a great resource for businesses in Australia seeking help creating content for their marketing strategies. Our professional team can create social media content that is sure to bring more traffic to your website and more customers through your door. Content creation is one of the most important parts of any successful marketing strategy; let us take the hard work out of it. If you have any questions or would like to learn more about our services, please don’t hesitate to contact us today!