I know a lot of business owners and entrepreneurs have a lot of smart ideas when it comes to managing their business. Of course, this is true for those whose educational backgrounds revolved around business management or have experience running a business in their previous years. But for some who are just starting to put up their business or have been long operating but have not really considered putting up their own website, then this blog is for you!
But like any other business, due to the busyness in the daily grind of operating their business, business owners tend to forget the importance of putting up a good website or even looking at their website traffic.
What is website traffic?
Imagine a freeway where a lot of vehicles come and pass through it to get to where they are going. Just like in website traffic, the vehicles are your web users who visit your website. It significantly measures the website’s effectiveness in attracting an audience. For businesses, website traffic measures the attractiveness of the products and services they offer to their target market.
In technical terms, website traffic is the amount of data sent and received by the website visitors to a specific website. Whether you’re running a personal blog or a business website, each website visitor sends and receives data. You can monitor the outgoing and incoming traffic and view which part of your website is the most popular among your visitors.
So why is website traffic important?
Website traffic tells you a lot of different things for your business. It can indicate that your business is going in the right direction.
- Website traffic can greatly improve your search engine credibility and SEO.
- It can tell you that your marketing strategies are working.
- You can gather information and insights from the right target audience.
- Website traffic can help you generate more leads and eventually turn them into sales.
But take note that website traffic is not the only measure of one’s website’s success.
In the 1990s, website traffic was considered as the most important gauge in determining a website’s popularity. Today, that is not the case. There are a lot of other important metrics that can measure whether your website is attracting valuable visitors and if your website is successful or not.
One viable example is a lot of people who are running a website (especially those who create blogs) tend to focus on creating content that uses a lot of keywords that can attract visitors to click on a specific site or content that contains those keywords. That sometimes, they focus too much on making sure that visitors visit their page for the sake of website traffic. But the other part of making an impact or having an engagement to the reader and actually helping the user to take action is also important than having your users come and leave without anything valuable especially if you’re running a business.
Aside from the number of website visitors, you need to consider the following factors:
- The number of visitors who stayed longer than the usual visit.
- The number of visitors who actually purchased your products and services.
- The percentage of users that made a purchase.
- The type of ads that worked in attracting website visitors.
But we now know that website traffic is just a part of the whole cake and does not solely gauge one’s website’s success. But of course, it is undeniable that website traffic is one giant step for users to actually make a choice to purposely read your content, make an engagement, or even purchase your products and services.
So as promised, here are the 5 steps on how you can increase your website traffic:
According to the YOTPO Benchmark Report, across 120,000 eCommerce stores and 65 million orders with two billion dollars of transactions, a healthy distribution of website traffic is broken down into different sources. Based on their chart, the most common sources of traffic are social, direct, referral, paid, search, email, and others. But among these sources, three of them are the most dominant sources. These are direct, search, and referral.
From this data, I would like to emphasise on how to increase your website traffic in 5 easy steps:
1. Invest in Advertising
One of the excellent ways of having website traffic is by advertising your website. This can be done through paid search ads, social media advertising, and even display advertising. In this way, you can build your own brand, generate more leads, and eventually increase conversion. This step really depends on what you aim for your website. If you want your target market to notice you and buy your products and services, then you need to empower your advertising strategies especially your paid ones so you get what you pay for and even more.
2. Optimise your SEO Content
Some people don’t take the time to invest in optimising SEO contents but this powerful move is what other websites use to get more traffic. Creating more internal links in the content, optimising image alt text and even using the correct keywords and meta description can get up your organic traffic and higher ranks in search engines.
3. Allow Referral Mode
According to YOTPO, one of the most dominant traffic comes from referral and the most efficient in gaining traffic in the long run. Referral mode refers to the type of marketing strategy where your products and services are promoted and advertised through referral channels such as word of mouth. Some of the most effective referral modes include affiliate referral where you get a third-party to advocate and send customers to your business such as inviting their friends to try your products and services and in return, the ones who referred would get rewards or a flat fee.
4. Increase Your Social Presence
One way of getting more traffic on your website is by being active in different social media platforms. Having a lot of people who follows you on social media increases your chance of popularity and traffic on your website by looking at your link in bio or thru search engines and even through your paid ads. As long as you promote your website in each of your social media accounts, then it allows more and more target audience to click and engage on your website. Instagram, for instance, is one of the traffic magnets in terms of the longest time on site and engagement.
5. Write Catchy, Irresistible Subject Lines
If you think that emails are old fashioned and do not do your business good then think otherwise. According to YOTPO Benchmark Report, email traffic is one of the most promising in terms of the longest time on site, just like Instagram, referral, and direct traffic. Email traffic from your marketing campaigns is important because this traffic comes from your existing customers and leads, telling you how engaged your customers are. And because of this, writing catchy, irresistible subject lines for your existing leads and customers is very important to keep them engaged and informed with the latest updates you have for your business, especially when it comes to your products and services.
There are a lot of things you can do to maintain your website traffic or even increase them using the following steps I mentioned above. Gaining viable traffic is not limited to the ones I listed but these are some of the crucial steps you need to take so your traffic not only keeps on growing but you’re having a healthy and engaged existing and possible leads and customers.
If you are among those who feel that their website traffic has not grown over the years or don’t really know where to start, I want you to know that you are not alone. All of these may make one feel overwhelmed and frustrated but know this: you really can do anything you put your mind to but you can’t really do everything by yourself, especially when you’re thinking about starting your own business or even expanding. You can always look for people who would help you get the job done while you focus on the things that are more important in your business.
Virtual assistants are people who can help you with the different areas of your business including growing your traffic and eventually turning them into leads and sales.
And Kaya Services is one of the outsourcing companies that specialise in providing virtual assistants with different expertise in whatever your business needs.
Like to know more about how you could hire virtual assistants?
Here are some of the list of the things you need to know about virtual assistants and how they can help your business.
For more tips for your business and websites, visit our website https://kaya.services.