Does Your Business Need IG Reels as Promotional Videos?

Does Your Business Need IG Reels as Promotional Videos?

Social media is a powerful platform for promoting your business. With the rise of Instagram, businesses are now using this platform to showcase their products and services to a wider audience. Amongst all the latest features on Instagram, IG Reels has gained momentum and popularity among businesses to showcase their products and services in a unique and captivating way.

In this blog post, we'll explore why IG Reels is the new promotional video tool for your business.

1. Short, Snappy, and Entertaining

IG Reels allow you to create short, entertaining, and visually appealing promotional videos, which can capture the viewer's attention within a few seconds. It can be challenging to explain a product or service to new customers through a long video.

However, IG Reels enables businesses to encapsulate the key features of a product or service in an engaging way, making it more appealing to the customers.

2. Increased Reach and Engagement

IG Reels is a new feature that has gained immense popularity since its launch. According to Instagram, videos receive more engagement than photos, and with IG Reels, businesses can increase their reach and engagement levels.

With the help of hashtags and promoted posts, businesses can reach a broader and diverse audience, which can help in building brand awareness and increasing online traffic.

3. User-Generated Content

One of the significant benefits of IG Reels is the ability to create user-generated content. User-generated content is highly recommended as it provides a more authentic and trustworthy representation of your business.

IG Reels allow customers to create and share videos about your product or service, which can improve the credibility of your brand.

4. Cost-Effective

Creating a video advertisement is not cheap, and most businesses can't afford to spend a significant amount on video production. IG Reels offers businesses an affordable and cost-effective way to promote their products and services without breaking the bank.

With a little creativity, you can produce high-quality, engaging videos without worrying about a high budget.

5. Competitive Advantage

IG Reels is still a relatively new feature on Instagram, meaning that not all businesses have started using this tool for promotional purposes.

By utilizing IG Reels, your business can have a competitive advantage over your competitors, as it can attract and engage customers in a unique and innovative way.


IG Reels is a powerful tool for businesses to promote their products and services on Instagram. It is entertaining, visually appealing, and cost-effective, making it ideal for startups or small businesses with a limited budget. With its increased reach and user-generated content capabilities, IG Reels can help businesses achieve their marketing goals and build a loyal customer base. If you are not currently using IG Reels as a promotional tool, it's time to take advantage of this new feature to help your business grow and thrive on social media.

Through Kaya Services, businesses in Australia have access to the high-quality content creation that they need for their marketing strategies. Our experts can compile dazzling videos, images and texts through IG reels that will make your brand stand out from the competition. If you want to get ahead of the curve and succeed in the digital realm, don’t hesitate to give us a call or write us an email!