As a business owner and entrepreneur, you might have several fantastic ideas for managing your business in today’s generation. One important thing that could appear on your list is building your website. But, how would you create and maintain it? How can people notice it more to reach more of your target audience?
Establishing a solid online presence is a must.
Of course, an entrepreneur can launch a business effectively, especially for those whose educational backgrounds revolved around business management or who have experience running a business in their previous years. But in the digital world, those who are just starting to put up their business or have been long operating could have a difficult time launching online.
Through this, putting up their website and other digital identity considerations might become trouble for them, or even for you.
So, how are you going to ensure a successful digital presence corresponding to your website? Could you make it more appealing to gain more exposure to your potential clients and customers?
Before unlocking these details to promote your business effectively, let’s learn first about website traffic and how it has a massive impact on your online presence.
What is website traffic?
Imagine a freeway where many vehicles come and pass through it to get to where they are going. Just like in website traffic, the cars are your web users who visit your website. It significantly measures the website’s effectiveness in attracting an audience. For businesses, website traffic measures the attractiveness of the products and services they offer to their target market.
In technical terms, website traffic is the amount of data sent and received by the website visitors to a specific website. Whether you’re running a personal blog or a business website, each website visitor sends and receives data. You can monitor the outgoing and incoming traffic and view which part of your website is the most popular among your visitors.
So why is website traffic significant?
Website traffic tells you a lot of different things for your business. It can indicate that your business is going in the right direction.
- Website traffic can significantly improve your search engine credibility and SEO.
- It can tell you that your marketing strategies are working.
- You can gather information and insights from the right target audience.
- Website traffic can help you generate more leads and eventually turn them into sales.
But take note that website traffic is not the only measure of one’s website’s success.
In the 1990s, website traffic was considered the most crucial gauge in determining a website’s popularity. Today that is not the case. There are a lot of other important metrics that can measure whether your website is attracting valuable visitors and if your website is successful or not.
One viable example is many people running a website (especially those who create blogs) tend to focus on creating content that uses various keywords that can attract visitors to click on a specific site or content that contains those keywords. That sometimes, they focus too much on making sure that visitors visit their page for the sake of website traffic.
But the other part of making an impact or having an engagement to the reader and helping the user take action is also more important than having your users come and leave without anything valuable, especially if you’re running a business.
Aside from the number of website visitors, you need to consider the following factors:
- The number of visitors who stayed longer than the regular visit
- The number of visitors who purchased your products and services
- The percentage of users that made a purchase
- The type of ads that worked in attracting website visitors
We now know that website traffic is just a part of the whole cake and does not solely gauge one’s website’s success. But of course, it is undeniable that website traffic is one giant step for users to choose to purposely read your content, create an engagement, or even purchase your products and services.
So as promised, here are the five steps on how you can increase your website traffic:
According to the YOTPO Benchmark Report, across 120,000 eCommerce stores and 65 million orders with two billion dollars of transactions, a healthy distribution of website traffic is broken down into different sources. The most common traffic sources are social, direct, referral, paid, search, email, and others based on their chart. But among these sources, three of them are the most dominant sources. These are direct, search, and referral.
From this data, here’s to emphasise how to increase your website traffic in 5 easy steps:
1. Invest in Advertising
One of the excellent ways of having website traffic is by advertising your website. It can be done through paid search ads, social media advertising, and even display advertising.
In this way, you can build your brand, generate more leads, and eventually increase conversion. This step depends on what you aim for your website. If you want your target market to notice you and buy your products and services, you need to empower your advertising strategies, especially your paid ones, to get what you pay for and even more.
2. Optimise your SEO Content
SEO or search engine optimisation is one secret to obtaining high website traffic. You must also focus on this step to ensure your website is recognisable by Google and other search engines.
Some people don’t take the time to invest in optimising SEO contents, but this decisive move is what other websites use to get more traffic. Creating more internal links in the content, optimising image alt text and even using the correct keywords and meta description can get up your organic traffic and higher ranks in search engines.
Through solid content like blogs, videos, web page content, infographics, podcasts, and other SEO optimisation practices, your website would be more recognisable for Google. In this case, your website would go further to the first page of the search results.
SEO brings up multiple elements that would make your website more visible to people. If people visit your website regularly, it means you have more traffic. As a result, it could convert prospects into your customers.
3. Allow Referral Mode
According to YOTPO, one of the most dominant traffic comes from referral and the most efficient in gaining traffic in the long run. Referral mode refers to the type of marketing strategy where your products and services are promoted and advertised through referral channels such as word of mouth.
Some of the most effective referral modes include affiliate referral, where you get a third party to advocate and send customers to your business, such as inviting their friends to try your products and services. In return, the ones referred would get rewards or a flat fee.
4. Increase Your Social Presence
One way of getting more traffic on your website is by being active on different social media platforms. Having tons of followers on social media increases your chance of popularity and traffic on your website. When you promote your website, you could expect your followers to look at your link in bio or thru search engines and even through your paid ads.
As long as you promote your website on each of your social media accounts, it allows more and more target audiences to click and engage on your website. Instagram, for instance, is one of the traffic magnets in terms of the longest time on site and engagement.
5. Write Catchy, Irresistible Subject Lines
If you think that emails are old fashioned and do not do your business good, think otherwise. According to the YOTPO Benchmark Report, email traffic is one of the most promising in terms of the longest time on site, just like Instagram, referral, and direct traffic. Email traffic from your marketing campaigns is substantial because it comes from your existing customers and leads, telling you how engaged your customers are. And because of this, writing catchy, irresistible subject lines for your existing leads and customers is very important to keep them engaged and informed with the latest updates you have for your business, especially when it comes to your products and services.
You can do many things to maintain your website traffic or even increase them using the following steps I mentioned above. Gaining viable traffic is not limited to the ones I listed. Still, these are some of the crucial steps you need to take so your traffic not only keeps on growing, but you’re having healthy and engaged existing and possible leads and customers.
Check your website traffic
If you are among those who feel that their website traffic has not grown over the years or don’t know where to start, I want you to know that you are not alone.
All of these may make one feel overwhelmed and frustrated but know this: You really can do anything you put your mind to. As long as you can handle the website traffic well, then do it yourself.
Try to learn and practice website traffic management and apply it to your own website. You may enrol on a course for this subject and begin to understand how it works accurately. Afterwards, you may do it on any website you own.
However, it takes up a lot of time, money and effort to master website traffic in one sitting. It could give you so much hassle to master everything. Worse, it may lead you to higher costs.
In this case, after checking your website traffic and it’s not as effective as you can fix, reach out to skilled and experienced people in this task.
Ask for help in maintaining a good website traffic
Always remember, you can’t do everything by yourself, especially when you’re thinking about starting your own business or even expanding. You can always look for people who would help you get the job done while focusing on the more essential things in your industry.
If you find the perfect fit for the task, it could give you extra time to do more important things you need. Instead of trying all your might to do the website traffic, you would do a more valuable task. In this case, you will just focus more on the whole business, not on just a simple part of the company.
One fundamental way that has been extremely helpful and beneficial today is to outsource to the Philippines or even hire virtual assistants from the Philippines.
Virtual assistants for website traffic management
Virtual assistants are people who can help you with the different areas of your business, including growing your traffic and eventually turning them into leads and sales.
These skilled and experienced individuals are very familiar with handling website traffic and various things needed to promote your online presence. Other than that, the previous five easy steps would become more manageable with a hand of virtual assistant services.
You see, virtual assistants have several skills that would increase your business productivity. It will also give you less hassle of catering for various tasks you are not fond of, like website traffic management.
So, instead of pushing your limits to build and fix your website traffic, why not ask someone skilled to handle it? It would even become quicker, more efficient, and more effective.
How to find virtual assistants for website traffic management?
In Sydney, Australia, Kaya Services is one of the outsourcing companies specialising in providing virtual assistants with different expertise in anything your business needs. It has a pool of incredible virtual assistants in various online services such as email marketing, social media management, SEO content creation, and even website building and traffic management.
Kaya Services includes business planning, digital marketing, and overall virtual assistance for your company. It has a long list of benefits of hiring a virtual assistant, but one thing guarantees you to ensure a smooth and successful digital presence.
So, if you do not prefer to make things lighter and faster, you may hassle around and handle everything on your own. However, if you want to have a shortcut of website traffic management that assures you better work for your website, find a virtual assistant today.
How to begin? Kaya Services is happy to guide and help you find the best candidate for the job. Get start here.