Marketing Your Business Online: What Works and What Doesn’t

Marketing Your Business Online: What Works and What Doesn’t

Marketing your business online can be a daunting task. There are so many moving parts and it can be difficult to know where to start. The good news is that some tried and true methods work for marketing your business online. Keep reading to learn about what does and doesn’t work when marketing your business online.

What Works: SEO, Content Marketing, and Email Marketing

There are three main pillars of effective online marketing: SEO, content marketing, and email marketing. Let’s take a closer look at each one.

SEO: SEO, or search engine optimization, is the process of optimising your website so that it appears as the top result for relevant keywords searches. In order to do this, you need to research which keywords people are using to find businesses like yours and then include those keywords throughout your website content. You should also make sure your website is easy to navigate and fast to load

Content Marketing: Content marketing is creating valuable content ( blog posts, infographics, videos, etc.) that speaks to the needs of your target customer. This content should be interesting and informative, not sales-y. The goal of content marketing is to build trust with potential customers by providing them with helpful information. Once you have built up this trust, you will be more likely to convert leads into customers.

Email Marketing: Email marketing involves sending out email newsletters or promotional offers to people who have subscribed to your email list. In order to build up your email list, you need to provide people with an incentive to sign up (such as a discount or exclusive content). Once you have a list of subscribers, you can start sending them regular emails with updates on your business or special offers

What Doesn’t Work: Pop-Up Ads

Pop-Up Ads: Pop-up ads are those annoying ads that pop up on websites and block the content you were trying to read or watch. These types of ads are incredibly intrusive and do not generate a good ROI because they frustrate users and cause them to leave the site entirely . If you want people to stay on your website , it’s best to avoid pop-up ads altogether


When it comes to marketing your business online, there are a lot of options out there. You might be wondering which ones actually work and which ones don’t. Keep reviewing the list above to take a look at some of the most popular online marketing strategies and tell you whether they’re worth your time or not.

If you are looking for help with your digital marketing, Kaya Services is here to assist you. We have a team of experts who can create a customised plan for your business that will include neuroscience principles to increase sales. Contact us today to get started!